Recently, I was given the opportunity to work as Director of Photography for a PSA for the United Nations with Grey Advertising. An acquaintance told me they were looking for crew and I got the gig.

It was a simple ‘live event’ production with four cameras shooting simultaneously (shot on Canon C300 mark ii). We wanted to give the illusion the cameras were hidden and I told the camera operators not to be afraid to do some ‘snap zooms’ to give the footage more of a raw feeling. It was filmed in one day in downtown Manhattan, in the front of the Flatiron building.

I was grateful to work with such an important advertising agency like GREY.